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Qualities of Superior Small Business Website Design Any small enterprise finds it critical to have a website as it endeavors to leverage the ever rapidly surging web market. But a website is worth its costs and existence only if it helps fulfill business objectives, and that’s determined by how well designed it is. So, if you’re considering small business web design, be sure to acquire an online platform that’s built to accommodate your business functions and goals. Here are some important features that a business website must have for meaningful existence online: Minimalist Design
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Regarding website design, minimalism is accomplished by adding only features that are vital to business functions or branding purposes. As such, web design should exclude all features that add no value when it comes to improving the customer experience or boosting conversions.
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For example, your company website should have simple navigation. Avoid unnecessary animations and graphics that may make a website look clumsy. Similarly, discuss with your web designer the requirement for lean design that excludes all objects that prevent web pages from loading faster. Responsive Web Design Don’t settle for unresponsive pages as these may prove very expensive in future. Take into consideration that most web visitors are increasingly using mobile devices rather than desktops to access sites. Likewise, Google recognizes that it’s receiving most visits from mobile devices, and to provide a satisfactory experience, the search engine company gives better search results page visibility to responsive pages. Therefore, emphasize responsiveness of your business website, enabling prospective customers to transact successfully despite the device they’re accessing your business site from. Instinctive Design Although there’s a strong connection between a minimalist and intuitive website design, the two concepts do not mean the same thing. In other words, you can have a simple design that’s not necessarily easy for your web visitors to understand and navigate. An intuitive website does not require users to struggle to learn what links or buttons to click to perform anything on your website, from contacting support and registering to ordering. The website must be developed in anticipation of user experiences on the web to deliver an interface that’s self-explanatory to everyone coming through. Brand A website that’s to be the face of your online company must always strive to send the right message to prospects. The pages must be designed in a way that epitomizes your branding message. Also, it’s vital that the onsite content you carry perfectly matches the message you’re trying to communicate in your special niche. Each business is different, but there are certain features that any small business web design must have for a meaningful online presence. Some of the critical features are responsiveness, user-friendliness, minimalism, and branding.