People prefer using SMS since it is delivered immediately. You will take a very short time to compose and send text message and thus why it is being considered one of the fastest marketing methods. Compared to other marketing methods it is the fastest since it can take only seven seconds to deliver a text. Its speed and delivery of the message cannot be compared with other marketing methods though there are also other faster marketing methods.
People also prefer using text message marketing since it is flexible. One good thing with this method of marketing is that it provides you Text message marketing gives you many option of sending messages as you can send to one person, a group of people, or even to thousands of people at ago. Another thing with this method is that you can customize how you send message in that they only go to the group of people that you want. The advantage with customizing your texts is that it will be giving you easier time especially when you want to send a message to large number of people. With the modern technology text messages nowadays can even be sent using the online platforms. This is done by integrating the SMS service so that it can match with the online platform.
People also prefer marketing through text messages since it has high open rate. This is because the number of people that open and read the sent messages are almost hitting one hundred percent. Most of the subscribers always open the message to read once they hear their handset ringing signaling that there is a new text. Apart from that you find that some people have customized their handset that makes the SMS to open automatically. This is quite the opposite of email as just a few messages are read and the majority are not even opened. Accessing an email is not as easy as SMS as you will need internet connection.
Another thing is that it is reliable. You find that when you send a text message it will go directly to the receiver without following other channels. When you send an email it will not go direct but it has to pass through certain filters to determine if it is genuine. Apart from that you will not even be sure that the email has been received since it can be blocked at some point.
People also prefer text marketing since it has lager target audience. Things have been changing and most of the people are switching to text message because of its simplicity and there is a group of people who cannot use the email service. This is because many people have abandoned mail and others are not much into that technology as they can use easily is text message which you will only need to know how to read.